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Practice Resources

Marketing Your Clinical Practice: Ethically, Effectively, Economically
Baum teaches at Tulane School of Medicine and Louisiana State University; Henkel is a professional writer based in California. Designed for practitioners, their text provides examples from an existing private practice on how to attract new patients; develop the loyalty and bonding of current patients; keep staff members motivated, organized, and dedicated to caring for patients; communicate with other physicians, other professionals, and managed care plans; and effectively use consultants and technology to achieve marketing success.

Written by Neil Baum and Gretchen Henkel

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